Our Management Team

Ensuring consistent delivery to our high standards across our many branches and franchisees,
our management team comprise the very best talents in retail and consumer marketing.

Our Management Team

Kiew Kor Shin

Chief Financial Officer

Age/ Gender/ Nationality:
35/Female/Malaysian

Academic / Professional Qualification(s):

  • Member of Association of Chartered Certified Accountants (“ACCA”)
  • Member of Malaysian Institute of Accountants


Ms. Kiew Kor Shin (“Ms. Kiew”) is a Chartered Certified Accountant with over 10 years of experience in corporate accounting, financial planning and strategic financial management. Ms. Kiew was appointed as Chief Financial Officer of the Group on 1 June 2022. As the Chief Financial Officer, she leads the Group’s financial operations, including financial compliance, reporting, and funding. She has a solid background in managing treasury, tax, and audit matters, and has a track record of successful financial management and planning. She also oversees the Group’s corporate compliance including internal audit, corporate secretarial, sustainability reporting, enterprise risk management and legal affairs.
Furthermore, she assumed oversight of the Human Resources and Administration functions since 1 August 2025. In this expanded capacity, she provides strategic leadership in human capital management and administrative governance to enhance organisational alignment and operational effectiveness across the Group. Her responsibilities now encompass financial planning and reporting, corporate compliance, administration and human resources.

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Phang Weng Nam

Chief Commercial Officer

Age/ Gender/ Nationality:
45/Male/Malaysian
Academic / Professional Qualification(s):
Bachelor of Science (Human Resource Development), Universiti Teknologi Malaysia

Mr. Phang Weng Nam (“Mr. Phang”) was appointed as Senior Vice President of Digital Commerce and Supply Chain on 1 September 2020 and was redesignated as Chief Commercial Officer on 1 August 2025. Mr. Phang has more than 20 years of experience in supply chain management, digital commerce, and operations. He provides strategic leadership and oversight of the Group’s overall operations and commercial direction including driving the growth of our Group’s online business and implementing supply chain strategies to enhance operational efficiency. Additionally, he also spearheading the Group’s marketing and communications functions, with a focus on driving sustainable growth, strengthening brand equity, and enhancing overall organisational performance.
With a proven track record in streamlining supply chain processes, leveraging digital innovations, and enhancing business agility, Mr. Phang plays a key role in strengthening the Group’s competitive edge. His leadership ensures a robust and adaptive supply chain that supports the Group’s long-term growth and digital transformation initiatives. Effective 1 August 2025, he assumed expanded responsibilities, overseeing Brand Marketing, Creative Production and the Customer Experience Centre operations.

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Ho Weng Hung

Chief Operating Officer

Age/ Gender/ Nationality:
46/Male/Malaysian
Academic / Professional Qualification(s):
Bachelor of Mass Communication, Universiti Putra Malaysia

Mr. Ho Weng Hung (“Mr. Ho”) was appointed as Vice President of Retail Operations, Support & Management on 1 September 2020 and subsequently promoted to Senior Vice President of Retail Operation, Support & Management on 1 January 2025. He was then redesignated as Chief Operating Officer on 1 August 2025. Mr. Ho has more than 20 years of experience in sales, inventory management and retail operations. He oversees the outlets located in the central region, Sabah, and Sarawak, and executes policies and procedures for retail, logistic and service operations at all outlets and distribution centres nationwide. In addition, he leads the franchise division, driving initiatives to expand and strengthen the Group’s franchise operations.

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Teng Kean Kheng​

Chief Operating Officer​

Age/ Gender/ Nationality:
46/Male/Malaysian
Academic / Professional Qualification(s):
Bachelor of Arts (Honours) in Business Administration, Anglia Ruskin University

Mr. Teng Kean Kheng (“Mr. Teng”) was appointed as Vice President of Retail Operations and New Retail Management on 2 January 2025 and redesignated as Chief Operating Officer on 1 August 2025. Mr. Teng has over 20 years of experience in sales, inventory management, and retail operations, playing a key role in optimising retail performance across the Group. He oversees outlets in the southern, northern, and east coast regions of Peninsular Malaysia, driving strategies to achieve sales targets and enhance operational efficiency.
In addition to his retail leadership, he also oversees the New Business Development division, focusing on identifying growth opportunities, expanding market presence and executing strategies for new product lines.

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Lim Yau Young

Corporate Strategy Officer

Age/Gender/Nationality:
37/Male/Malaysian
Academic/Professional Qualification(s):

  • Bachelor of International Business, Macquarie University
  • Master of Business in Marketing, University of Technology Sydney
  • Competing on Analytics & Big Data Programme, Harvard Business School
  • Chief Strategy Officer Programme, National University of Singapore
  • Senior Management Programme, Judge Business School, University of Cambridge

 

Mr. Lim Yau Young (“Mr. Lim YY”) was appointed as Corporate Strategy Officer effective 1 August 2025. He has over 14 years of leadership experience encompassing marketing, merchandising, customer loyalty, big data, training and development, recruitment, developing loyalty and reward platforms, app transformation and customer engagement across multiple industries.
Mr. Lim is responsible for oversight, execution, and contributing towards the organisation's long term strategic initiatives. This role involves identifying growth opportunities, assessing market trends, and aligning business activities with the Company’s vision and goals by collaborating closely with senior leadership to formulate corporate strategies, drive cross-functional projects and ensure strategic coherence across all divisions.

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Notes:-

  1. None of the key senior management hold any directorship in other public companies and listed issuers in Malaysia.
  2. Mr. Lim YY is the son of Mr. KH Lim and nephew of Mr. KC Lim and Mr. KY Lim, the Managing Director and Non-Independent Non-Executive Directors, respectively. Saved for Mr. Lim YY as disclosed, none of the key senior management have any family relationship with any director and/or major shareholder of the Company.
  3. None of the key senior management have any conflict of interest or potential conflict of interest, including interest in any competing business with the Company or its subsidiaries.
  4. None of the key senior management have been convicted for offences (other than traffic offences) within the past 5 years.
  5. None of the key senior management have any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

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