Our Board of Directors
Leadership Grounded in Experience, Driven by Vision, and Committed to Excellence
Our Directors provide combined experience from across the consumer marketing and product development fields in Malaysia, spearheading our ability to continually innovate, expand our reach and improve our standards of service.
They are guided by our three Founders, whose vision has guided the Senheng brand to become a retail giant synonymous with high quality consumer electronics, boasting an enviable brand presence both on-ground and online.
MEET OUR BOARD OF DIRECTORS
Dato’ Yeow Wah Chin D.S.T.M. and D.I.M.P
Independent Non-Executive Chairman
Malaysian / Male / 66
Date of Appointment
14 June 2021
Membership of Board Committees
· Nil
Directorship of Other Listed Issuers / Public Companies
· NWE Resources Group Berhad
Relevant Working Experience and Qualification(s)
On 1 March 2026, Dato’ Yeow Wah Chin (“Dato’ Yeow”) was appointed as the Chairman of the Board and be re-designated as Independent Non-Executive Chairman of the Company.
He holds a Bachelor of Economics (Honours) from Universiti Kebangsaan Malaysia in 1984 and a Bachelor of Laws (Honours) from Aberystwyth University, United Kingdom in 1991. He obtained his Certificate in Legal Practice in 1992 and was called to the Malaysian Bar as an Advocate and Solicitor in 1993. He is also a member of the Institute of Corporate Directors Malaysia (“ICDM”).
Dato’ Yeow began his professional career with Malayan Banking Berhad (“Maybank”) in 1984, where he served as a Trainee Officer, and later rejoining Maybank in 1991 as Legal Counsel. In 1993, he transitioned into legal practice and later co-founded the legal firm, Messrs Yeow & Salleh, where he currently serves as Managing Partner, specialising in banking and commercial law.
Over the years, he has served in various advisory and leadership roles including as Legal Advisor to the Yeow See Association in Melaka, a member of the Bar Council Malaysia’s Advocates and Solicitors Disciplinary Committee, Conveyancing Practice Committee, and the Society of Interpreters of the Deaf in Selangor and Wilayah Persekutuan.
Dato’ Yeow has been an active member of the Lions Club of Kuala Lumpur Central since 1994. In 2011, he founded the Lions Education Foundation to support students in need of financial assistance for tertiary education. He currently sits as the Board Chairman of the Foundation, as well as several other organisations, including a board member of Institut Integriti Malaysia and Universiti Kebangsaan Malaysia.
Lim Kim Heng
Managing Director
Malaysian / Male / 65
Date of Appointment
21 May 2021
Membership of Board Committees
· Nil
Directorship of Other Listed Issuers / Public Companies
· Nil
Relevant Working Experience and Qualification(s)
Mr. Lim Kim Heng (“Mr. KH Lim” or “Managing Director”) was appointed as the Managing Director of the Company and be re-designated as Non-Independent Executive Chairman and Managing Director, effective from 1 August 2025. Previously, he served as the Non-Independent Executive Chairman of the Company, bringing with him over four decades of experience in Malaysia’s retail industry.
On 1 March 2026, he relinquished his position as Non-Independent Executive Chairman and was
re-designated as Managing Director of the Company. Since his appointment to the Board in 2021, he has played a key leadership role in defining the Group’s strategic direction, business model, and long-term planning initiatives.
He began his career in 1981 as a sales representative at Campbell Electronics Sdn Bhd after completing his pre-university education at Tunku Abdul Rahman College in 1980. He advanced quickly through various operational roles and joined Senhong Sales and Services Sdn Bhd in 1986 as Head of Operations. In 1989, together with his brothers, namely Mr. Lim Kim Chieng (“Mr. KC Lim”) and Mr. Lim Kim Yew (“Mr. KY Lim”), he co-founded Senheng Electric, laying the foundation for what would become Malaysia’s largest consumer electrical and electronics chain retailer. The business was later transferred to Senheng Electric (KL) Sdn Bhd (“Senheng KL”) in 1994.
Under the Mr. KH Lim’s visionary leadership, Senheng has grown from a single retail outlet to a nationwide network of over 100 physical stores, supported by a workforce of approximately 1,742 employees. He has been instrumental in driving several key initiatives, including the introduction of the chain store concept, fixed price policy, the PlusOne loyalty programme, digital transformation efforts, and the Group’s seamless retail model. His leadership has also been recognised through the numerous awards received by our Group and him personally.
Presently, he serves as Non-Executive Director of Genesis Resources Limited, a public company limited by shares, whose shares are publicly listed on Australian Securities Exchange (ASX: GES) since his appointment to the Board on 31 May 2016. He also holds multiple directorships within the Senheng Group of Companies and several private companies. He holds a direct shareholding in SQ Digital Sdn Bhd, a substantial shareholder of the Company.
Lim Kim Chieng
Non-Independent Non-Executive Director
Malaysian / Male / 67
Date of Appointment
21 May 2021
Membership of Board Committees
· Nil
Directorship of Other Listed Issuers / Public Companies
· Nil
Relevant Working Experience and Qualification(s)
Mr. Lim Kim Chieng (“Mr. KC Lim”) was re-designated as Non-Independent Non-Executive Director with effect from 1 August 2025, following his retirement as the President/Non-Independent Executive Director of the Company.
Previously in his role as President, he is responsible for overseeing the sales, operations, and marketing functions of the Group. He plays a key role in identifying business opportunities and sales trends, contributing significantly to the Group’s strategic direction and growth. He is instrumental in the development and implementation of operational policies and strategies, including the rollout of a centralised logistics model, which has enhanced the efficiency of our supply chain. He also works closely with the Managing Director to lead the Group’s digital transformation initiatives, including the implementation of the electronic document management system, business-to-business portal, warehouse management system, and mobile application, all of which have streamlined operations and strengthened digital integration across the Group.
He began his career in 1980 as a sales representative in a stationery shop in Kuala Lumpur. In 1983, he became self-employed, undertaking small-scale renovation works for offices, shop lots, and residential properties. In 1989, he co-founded Senheng Electric together with Mr. KH Lim and Mr. KY Lim (The business was subsequently transferred to Senheng KL in 1994). He initially contributed part-time by delivering goods to customers before joining the company full-time in 1990 as Sales Manager, where he managed the sales and operations of all physical retail outlets.
He also holds directorships in various companies within the Senheng Group and other private companies. Additionally, he holds a direct shareholding in SQ Digital Sdn Bhd, a substantial shareholder of the Company.
Lim Kim Yew
Non-Independent Non-Executive Director
Malaysian / Male / 64
Date of Appointment
21 May 2021
Membership of Board Committees
· Nil
Directorship of Other Listed Issuers / Public Companies
· Nil
Relevant Working Experience and Qualification(s)
Mr. Lim Kim Yew (“Mr. KY Lim”) is a member of the ICDM since August 2021.
Throughout the years, Mr. KY Lim has played a pivotal role in the Group’s growth and development. He was instrumental in formulating and executing outlet expansion plans, including the identification and evaluation of suitable new store locations. He also contributed significantly to the implementation of the Enterprise Resource Planning (“ERP”) system, and the establishment of franchise and incentive programmes for store managers, which have helped strengthen the Group’s operational effectiveness and staff engagement. Although Mr. KY Lim stepped back from day-to-day operations in 2017, he continues to provide strategic guidance and advisory support to the Management in his capacity as a Board member, drawing on his deep understanding of the business and retail industry.
Mr. KY Lim completed his secondary education at SMK Sultan Sulaiman Shah, Selangor in 1980. He started his career in 1981 as an Assistant Interior Designer at Interior Graphic (Malaysia) Sdn Bhd, contributing to interior design projects for offices and residential units. He later joined Planscape (M) Sdn Bhd as an Interior Designer, focusing on open-space office design. He was promoted to Manager, overseeing daily operations of the company in 1986.
Mr. KY Lim co-founded Senheng Electric as a partnership business with Mr. KH Lim and Mr. KC Lim in 1989. Initially involved on a part-time basis—handling goods delivery and bill collections. He then joined the company full-time in 1992 as Administration Manager, taking charge of human resources, administrative matters, billing, and collections.
Mr. KY Lim sat on the boards within the Senheng Group of Companies and in several private companies. He holds a direct shareholding in SQ Digital Sdn Bhd, a substantial shareholder of the Company.
Oh Keng Leng
Independent Non-Executive Director
Malaysian / Male / 58
Date of Appointment
14 June 2021
Membership of Board Committees
• Chairman of Remuneration Committee
• Member of Audit and Risk Management Committee
• Member of Nomination Committee (Appointed as member on 1 March 2026)
Directorship of Other Listed Issuers / Public Companies
· Nil
Relevant Working Experience and Qualification(s)
Mr. Oh Keng Leng (“Mr. Oh”) holds a Bachelor of Commerce degree from the University of Melbourne, Australia, which he obtained in 1992. He is a member of the Malaysian Institute of Accountants (“MIA”) and Certified Practising Accountant (“CPA”) Australia since 1995, and a member of the ICDM since August 2021.
Mr. Oh began his career in 1992 as an Audit Associate with Arthur Andersen & Co. He later joined the Group in 1995 as Finance Manager, where he was responsible for the Group’s financial and management accounting functions. During his tenure, he played an instrumental role in the formulation and implementation of key initiatives such as the Group’s fixed price policy, customer loyalty programme, and franchising scheme.
Upon leaving the Group in 2005, Mr. Oh joined Borneo Technical Co (M) Sdn Bhd as Finance Controller in early 2006. In this capacity, he oversaw various functions including finance, accounts, banking, administration, human resources, and information technology. He was subsequently promoted to Finance and Operation Director in 2010, where his portfolio expanded to include warehouse and logistics operations.
In 2015, Mr. Oh joined Yokohama Distribution Services Sdn Bhd as Finance and Operation Director. He was responsible for the finance, accounts, and administration departments, and played a key role in the establishment of branch offices and a distribution centre to support the company’s operational expansion.
Ho Kim Poi
Independent Non-Executive Director
Malaysian / Female / 63
Date of Appointment
14 June 2021
Membership of Board Committees
• Chairperson of Audit and Risk Management Committee
• Chairperson of Nomination Committee (Appointed as Chairperson on 1 March 2026)
• Member of Remuneration Committee (Appointed on 1 October 2025)
Directorship of Other Listed Issuers / Public Companies
· Amway (Malaysia) Holdings Berhad
Relevant Working Experience and Qualification(s)
Ms. Ho Kim Poi (“Ms. Ho”) holds a Bachelor of Science from the University of Adelaide, Australia in 1987 and a Master of Business Administration from the University of Lincoln, United Kingdom in 2001. Ms. Ho is a member of the MIA since 1990 and CPA Australia since 1991. She has also been a member of ICDM since August 2021.
Ms. Ho began her career in 1987 as a Tax Assistant at KPMG Malaysia and was promoted to Senior Tax Consultant the following year. In 1990, she joined the OYL Industries Berhad group of companies (“OYL Group”) as Finance and Human Resources Manager, overseeing finance, human resources, and business development functions in OYL Group.
She later assumed the role of Finance and Human Resources Director at Astra Pharmaceutical Sdn Bhd in 1993. Following the global merger of Astra AB and the Zeneca Group in 2000, she was re-designated as the Finance and Human Resources Director of AstraZeneca Sdn Bhd. In 2001, she was promoted to Regional Chief Financial Officer for Southeast Asia, India, and South Africa, where she led strategic financial initiatives and played a key role in the establishment of shared service centres across the region.
In 2012, Ms. Ho joined Amway Malaysia Sdn Bhd as Regional Chief Financial Officer and Strategic Planning Director for the Southeast Asia & Australia New Zealand region. Concurrently, she served as Chief Financial Officer of Amway (Malaysia) Holdings Berhad. In 2018, she was promoted to Regional Chief Financial Officer for Asia Pacific region, including Japan and South Korea markets. She left Amway (Malaysia) Holdings Berhad in 2019 and has not undertaken any executive employment since. She was previously a member of the Board and Audit Committee of Mah Sing Group Berhad commencing from 28 March 2019 and left on 30 June 2025.
Lam Swee Kim
Independent Non-Executive Director
Malaysian / Female / 51
Date of Appointment
1 October 2025
Membership of Board Committees
• Member of Audit and Risk Management Committee (Appointed on 1 October 2025)
• Member of Nomination Committee (Appointed on 1 October 2025)
• Member of Remuneration Committee (Appointed on 1 March 2026)
Directorship of Other Listed Issuers / Public Companies
• Nil
Relevant Working Experience and Qualification(s)
Ms. Lam Swee Kim (“Ms. Lam”) holds a Bachelor of Law degree from the University of London, Post Graduate Diploma in Asia Pacific Regional Business from Byrne University and International Diploma in Management from University of Cambridge. She is also an Asean Senior Management Development Programme Alumni of the Harvard Business School.
Ms. Lam began her career in 1999 with EMI (M) Sdn Bhd as a Business Development Manager managing artistes and international exploitation. From music, she went on to join the pioneer team who started 8TV, the number 1 Chinese TV station in Malaysia and subsequently managed 8TV as General Manager. She has led the team as Group General Manager of Media Prima Berhad which oversees the Group digital initiatives from all the television and radio networks newspapers, and the nation’s number 1 video portal, Tonton. Over the years, she held various C-suite positions in media conglomerates and digital businesses, including at Guoline eMarketing Sdn Bhd, part of Hong Leong Group, where she managed user experience, branding, content, and business development.
During her tenure as Chief Marketing Officer at Star Media Group, Ms. Lam served as a council member of the Communications & Multimedia Content Forum of Malaysia from 2017 to 2021. She specialised in product innovation and led the digital advertising team. She has also been actively involved as a speaker and panellist at various local and international forums such as the MSC Malaysia Creative Industry Dialogue Q3, The Himalayan Times Perspectives Brand Summit in Nepal, the MIPTV Conference in Cannes, and Broadcast Asia in Singapore, where she presented on topics related to branding, business growth in broadcasting, distributing entertainment content and production. She was also part of the judging panel for Asia Television Awards for 11 years, between 2009 to 2019.
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